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Contemporary Craftsmanship Since 1968

 

Apostrophe is a French wardrobe maison, rooted in heritage, defined by timeless design, and carried forward by three generations.

  • HERITAGE

  • CONCEPT

  • VALUE

 

60 years of parisian heritage in motion 

 

Mr. Gilbert Hazan in front of his first store, 1956. Apostrophe Archives. © All rights reserved.

1956

Before It All Began: Vision Before the Name

This small storefront in Algeria marks the origin — where Gilbert and Renée Hazan laid the quiet foundation of values that would carry across generations.

Long before the maison carried a name, its spirit was already present: precision in craft, clothing made for daily life, and family at the center of it all.

The focus was on suits and denim — garments made with precision, worn every day.

First expression of a lasting commitment to a vision.

 

This storefront marks the origin — a place where craftsmanship, vision, and family converged long before the maison took shape. The focus was on suits and denim — garments made with precision, worn every day. It was the first expression of a lasting commitment to a vision.

That storefront would become the quiet starting point of a long journey.

1962

Resilience in Transition : Paris 1962

During the algerian war, The family relocated to France, without possessions or certainty. They began selling chocolate. It was not their craft, but it was their way forward. A quiet act of reinvention, born from necessity and guided by resilience. 

Mr. Gilbert Hazan with his family, 1962. Apostrophe Archives. © All rights reserved.

Mr.Gilbert Hazan, 1968, Paris, @all rights reserved

1968

The comeback : Foundation of Apostrophe

In 1968, Mr. and Mrs. Hazan returned to what they knew best: creating. They launched Apostrophe, producing and distributing collections for leading retailers like Galeries Lafayette — garments shaped by genuine demand.

they became both partner and mirror, with their bestsellers confirming what the founders already sensed. Each piece responded to taste and time, defining Apostrophe’s early DNA.

In 1968, Mr. and Mrs. Gilbert Hazan returned to what they knew best: creating. They launched Apostrophe, producing and distributing collections for leading retailers like Galeries Lafayette — garments shaped by genuine demand.

they became both partner and mirror, with their bestsellers confirming what the founders already sensed. Each piece responded to taste and time, defining Apostrophe’s early DNA.

Mr and Mrs.Gilbert Hazan, 1968, Paris, @all rights reserved

1968 - 1990

Built on Bonds: Family as the Framework

From the early years, family remained at the heart of everything. the first generation duo alongside Their children, Patrick and Elisabeth, and their aunt Agathe worked across the business, each contributing dedication and precision to the growing maison.

Over the course of twenty years, Mr. and Mrs. Hazan built a firm presence in both Paris and the provinces, they remained actively involved alongside their son, Patrick, until the 1990s. preparing the way for the next, continuing the legacy of partnership.

 

1986

Patrick Hazan: A Stylist’s Beginning/  bridging designer craft and ready-to-wear.

The brand was already deeply rooted—ready for its next chapter.

At just 17, their son Patrick Hazan—having grown up immersed in the rhythms of the workshop and learning at his parents’ side—felt an undeniable pull to step forward. More than inheriting a business, he carried a vision: clothing for the modern woman—effortless, confident, and endlessly evolving.

Coming back from the U.S, where he crossed paths with icons like Andy Warhol, Jean-Paul Goude, and Jean-Baptiste Mondino, he brought experiences that quietly shaped his sensibility.

In his own words, he began with the material—as a sculptor does—envisioning an extremely modern, liberated woman. His designs strike a masculine-feminine balance for cosmopolitan nomads, blending elegance, ease, and sophistication in every piece.

Patrick Hazan, 1986, France, @all rights reserved

Two dresses from the White Collection. Featured in Air France Madame magazine

1986

A Challenge in Silk : legacy of white dress

In just five days, Patrick Hazan created what would become a defining moment for Apostrophe: a collection of white silk dresses, each inspired by and named after the Greek islands. Presented at Salon du Prêt-à-Porter, it was an immediate success. buyers repeatedly asked for it in other colors and fabrics. But the vision was clear, White was the concept and silk was non-negotiable: purity, clarity, intention. This refusal wasn’t just creative—it was a belife in second skin clothing that starts with finest fabric and set the body to it best advantage with clean line. the birth of the White Collection, now an iconic signature of the brand.

1987

Redefining Retail: Rooted on Rue Bonaparte, Patrick’s Vision Comes to Life

Following the success of the eternal White Collection, Patrick took a decisive step, acquiring Apostrophe’s first boutique on Rue Bonaparte—a location that remains a cornerstone today. A revolutionary decision at a time when ready-to-wear was largely limited to retailers.

This marked a new chapter: Apostrophe began selling exclusively through its own stores, driven by Patrick’s vision to foster a direct, personal connection with customers. It was more than retail; it was about creating a space where the maison’s values and vision could be fully experienced.

What began as a wholesaler-focused strategy has evolved into the independent maison it is today. This step laid the foundation for future boutiques and cemented the maison’s approach to elegant, timeless, and intimate retail.

Gap Magazine, 1987 @all rights reserved

1990

The Power of Two: Apostrophe’s Second Generation Duo

In 1990, Patrick married Dominique Hazan, a woman of remarkable background and strength. Educated in economics and gemmology, and raised in a family renowned for horse breeding, Dominique brought a unique blend of intellect and heritage to the brand. Their union marked not only a personal milestone but the beginning of a powerful partnership in business and creativity.

In a beautiful symbol of their shared vision, Patrick designed Dominique’s wedding dress—a stunning white silk creation that echoed the elegance and purity of Apostrophe’s iconic White Collection. In this story, it wasn’t bad luck to see the bride in her dress when the groom was the designer—a legacy that would carry forward to the next generation.

Under their leadership, the house expanded into new areas of expertise, bringing fresh perspectives while honoring the maison’s traditions.

Patrick and Dominique hazan, personal archive@ all rights reserved

Featured in Style magazine, 1995

Painting of the race with the iconic red and blue cap, kept in the family for generations. Apostrophe Archives.

1995

Gardian of charme : Equestrian heritage, 

With Dominique’s arrival in 1995, Apostrophe embraced a new chapter. Her deep ties to the horseracing world and her academic expertise enriched the brand’s DNA. She brought structure to Patrick’s creativity, forming a true power duo that blended tradition with fresh energy to redefine the house’s future.

From this equestrian heritage emerged a wardrobe of effortless strength: structured yet fluid, noble yet understated. Iconic pieces like suede pants, short tailored jackets, and silk scarves reflected this vision, combining refined tailoring with subtle freedom of movement.

Patric Hazan with fairy star, Normandy personal archive@ all rights reserved

A cashmere goat from Mongolia, gifted to Patrick Hazan’s daughter

1996

Infinity Shades Of Cachmire : Once Again, a Pioneer

On a sourcing trip to Mongolia, Patrick sought out the finest cashmere straight from the farm, requesting bold, sharp colors—rare and groundbreaking at a time when muted tones dominated the market. Apostrophe became one of the first to introduce vibrant hues to luxury knitwear.

As a symbol of this pioneering spirit, he brought back a cashmere goat for his daughter—a gift that embodies the brand’s commitment to quality, heritage, and the promise of what’s to come.

Today, that ethos endures: Apostrophe continues to produce cashmere pieces celebrated for their rich hues and meticulous craftsmanship.

1997

The Sensual Thread / The Second Skin Philosophy

In 1997, Patrick Hazan received the Oscar du Textile, honoring his expertise and innovation in fabric and craftsmanship.

 He always believed that his designs are more sensuelle than visual: the highest-quality fabrics, cut with clean lines, create second-skin garments that flatter the body in its best version—without anything artificial or exaggerated. This philosophy remains at the heart of Apostrophe’s approach to timeless, refined clothing.

Patrick Hazan, 1997, STH magazine. © All rights reserved.

Chevalier des Arts et des Lettres, 2001. Apostrophe archives. © All rights reserved.

2001

From Atelier to Arts: A National Recognition

In 2000, Patrick Hazan was honored with the prestigious title of Chevalier des Arts et des Lettres, one of France’s highest recognitions for contributions to the arts and culture. This accolade celebrated not only his creative vision but also his role in elevating French fashion through Apostrophe’s dedication to craftsmanship, innovation, and timeless elegance. The award marked a milestone for the brand, affirming its place among the country’s cultural icons and inspiring Patrick—and the next generation—to continue pushing the boundaries of design while honoring the rich heritage of French sartorial tradition.

2015

Modern mind and a respect for tradition : A Story Worth Fighting For

In 2015, Patrick’s son, Frédéric Hazan, became the first of the third generation to join Apostrophe. After training abroad and refining his eye at Balmain, he returned with a clear vision: to honor the house’s heritage while guiding it into the future.

Immersed in every department, gaining a 360° mastery of the maison, he laid the foundation to become General Director. He introduced innovative omnichannel strategies and spearheaded the launch of Apostrophe’s e-commerce platform. Beyond simply going online, he brought the maison into the digital conversation—expanding visibility on social platforms, engaging new generations of clients, and strengthening its international presence.

In a rapidly evolving world, his mission has been clear: to keep Apostrophe relevant to its time while elevating its timeless values into the digital era.

For him, it’s more than legacy or inheritance — in his own words: “It’s a story worth fighting for.”

Mr. Gilbert, Patrick, and Frédéric Hazan (three generations in one frame), 2015, Paris. © All rights reserved.

2022

The Other Half of Legacy : Crafting the Unseen

In 2022, Patrick’s daughter, Laura Hazan, stepped into the family house, completing the third duo in Apostrophe’s generational story. With a background in business development at WeWork and experience in the family’s real estate firm, she brought a sharp, structured eye to the often overlooked.

“I started with the things no one talks about,” she recalls—silk paper, packaging, systems—the quiet details that hold a maison together. At the same time, she took leadership of the design and production department, shaping collections with the same balance of precision and sensibility that defines the brand.

Her approach is subtle but essential, echoing Apostrophe’s enduring belief: refinement lives in what’s felt, not only what’s seen.

Patrik and Laura Hazan  @all rights reserved

2025 

The New Chapter : Two eyes on the same horizon

Today, Frederic and Laura carry the legacy forward with a new clarity: Apostrophe is a lifestyle, Is a state of mind, a philosophy, and as the name its self present, a pause in the noise of modern life, a sign of presence, of something unspoken but essential.

Under their creative and strategic partnership, Apostrophe continues to design wardrobes, not trends — pieces designed to live with a woman over time and milestone, not just through seasons.

They believe there is a quiet moment in every woman’s life when she begins to truly become herself. Apostrophe was made to be there — not to transform her, but to accompany her, with elegance that reflects who she already is.

Frédéric and Laura Hazan, 2025, Paris, @all rights reserved

Three generations later, that’s still the promise,  woman’s quiet strength, expressed through timeless elegance.

 


1. The art of the essential

Form and Function


We design what’s necessary — nothing more. Clean silhouettes, high-quality fabrics, and cuts that serve form and function. Each item earns its place in the wardrobe.

 

 

Marhaba magazine, 1990

2. The Wardrobe Atelier

Thoughtfully constructed, endlessly combinable.

Each item is crafted with this philosophy — Collections are designed to coordinate and layer, creating wardrobes that function as cohesive units rather than isolated items.

Pieces integrate seamlessly into existing wardrobes, enabling compositional versatility and enduring relevance.

 

colors are also following the same concept — neutrals, charcoals, whites, navy and soft earth tones make up the foundation. with seseaonla pop of color to compleate the look.

 

3. Built to Last: Timeless, Modular Pieces

Designed to be worn across seasons and milestones

We don’t redesign for the sake of change. Our silhouettes are consistent, updated only with purpose. Items like the Suit Collection are reinterpreted, not replaced. Alongside seasonal refinements, certain styles remain in permanent production — garments that were relevant then and remain relevant now. This modular structure allows clients to build and expand their wardrobe over time, without ever needing to start over.

4. Intentional Harmony

Signature Palette, Coordinated Collections

 

At Apostrophe, pieces are designed to coexist seamlessly. Each season builds naturally on the last, maintaining harmony in color, fabric, and form — creating a wardrobe built to last.

this happens through two main pillars:

 

 

I: material with color unity


We design in palettes, to ensure versatility.
The same shade of grey may appear in silk, cashmere, or leather — each interpretation carrying the house’s signature tone while expressing the natural character of the fabric. This approach allows garments to coexist across collections, creating visual coherence without uniformity.
 


II: Cross-Collection Coordination

 

A vest from one collection can pair seamlessly with trousers from another, unified by matching fabric or complementary proportion.

 

 

5. Second-skin philosophy

Sensuality through material.

 

As Patrick Hazan often said, his fashion is more sensual than visual—touch is the first sense called upon, and the material gives the first vibration. At Apostrophe, this begins with sourcing the finest fabrics: silk from Como, wool from Biella, and cashmere from the Mongolian plateau.

From there, centuries of craft meet expertise. Apostrophe has remained loyal to the ateliers that share its commitment to precision, ensuring every piece moves with the body, not against it, becoming a second skin rather than just clothing.




 

6. Boardroom to brunch 

 Timeless tailoring meets contemporary freedom

At the heart of the house is an entrepreneurial spirit that celebrates the modern woman—bold, talented, and always in motion.

Brand's vision is to design clothing that is powerful yet effortlessly chic, perfectly suited to the dynamic lives of femmes de talent. 

Each piece adapts seamlessly from boardroom to evening and made to empower her daily journey. Our signature suit collection remains a testament to this vision.


 
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